Pay Per Click Advertising (PPC)

What is 'PPC'?

Pay-per-click (PPC) advertising is an excellent strategy for maintaining a presence in search results while you establish organic rankings with SEO.

If you’re looking to boost your rankings quickly, PPC can start driving qualified leads to your site the minute your ads go live — and it’s an affordable option for businesses in most industries.

One of the best parts of PPC advertising? You only pay when people click your ads.

This means you’ll avoid wasting money trying to reach people who aren’t interested in your products or services.

In addition, PPC offers advanced targeting options that allow you to hone in on your target customers.

With PPC, you can target people based on demographics, location, and even the type of device they use. These targeting options, coupled with the budget-friendliness of PPC, make PPC a valuable component of successful digital marketing.

In short, you can’t expect customers to flock to your website as soon as your product is released. Organic search is valuable, but paid advertisements, such as Google Ads (was 'AdWords') and display ads, are also a powerful way to gain exposure. Reasons to invest in paid ads include: reaching targeted consumers through the right channels, paying only when an interested individual clicks on an ad, controlling your spending budget and gaining immediate results.