Email Marketing
Email Marketing in Wales and the West of England.
What is 'Email Marketing'?
It's been said that, today, email marketing is king. This is because it's one of the most effective ways to communicate with targeted audiences. Whether your goal is to generate leads, convert prospects, develop relationships with your customers or achieve any other objective, email marketing will help you succeed. A solid digital marketing program requires a strong email strategy that achieves several important goals:
- driving traffic to your website,
- educating and informing prospective buyers with new content,
- ensuring your brand stays in people's minds,
- demonstrating your credibility,
- establishing your company as a thought leader.
Email marketing can earn you $44 for every $1 invested — an ROI of 4400 percent.
Since people opt-in to receive your emails, you know they are interested in the products and services you offer. A great lead-nurturing strategy, email marketing allows you to follow up with potential customers and send custom information about products or services that interest them.
Using segmentation, you can personalize your emails based on subscribers’ needs and interests and deliver content that resonates with them.
Companies like MailChimp allow you to setup campaigns, gather email addresses in a natural, user-driven way,`` and track results in real-time.
You can automate your email strategy to email customers when they subscribe, after they purchase, or when they take a specific action on your site. This is a great way to make your marketing work smarter and allow you to focus on running your business.
